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4 May

How ‘gym bro’ culture is harming young men

How ‘gym bro’ culture is harming young men
Lately, we’ve undoubtedly made great strides in broadening the scope of contemporary masculinity. From rappers like Central Cee showing their softer side in fluffy Jacquemus campaigns to Lil Nas X putting unapologetic Black male queerness on the centre of his performances, we’ve moved on from terms like “metrosexual” being attributed to straight men willing to exfoliate and iron their clothes.  For higher or for worse, the more ‘traditional’ ways of performing masculinity are less accessible as we languish in late capitalism. The “protector, procreator, provider” roles that patriarchy indoctrinates boys with from birth are in jeopardy; austerity and a cost-of-living crisis have rendered ‘the breadwinner and homemaker’ dynamic unattainable for many heterosexual couples, which consequently makes having kids less attractive for...
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9 Jan

The Best At-Home Gym Essentials for When You Cannot

The Best At-Home Gym Essentials for When You Cannot
Regardless of the way you slice it, figuring out is difficult. Sure, you will likely feel great after, but gaining the motivation to start is often essentially the most difficult part. If figuring out at home has replaced your studio and gym visits, one easy approach to get you more enthusiastic about moving is a home gym equipment upgrade. We're not suggesting that you simply pour your savings into a flowery exercise bike (although that can be a worthy investment). As an alternative, think more along the lines of a workout starter pack.Consider your fitness goals when picking out your property gym equipment. Start by assessing your space. Where will you be figuring out most frequently? How much room do...
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25 Sep

Tracy Anderson’s Sustainable Gym Apparatus Play – WWD

Tracy Anderson’s Sustainable Gym Apparatus Play – WWD
“They’re vile, they’re literally vile,” declared fitness guru Tracy Anderson, her words contrasting with the picturesque backdrop of luscious meandering gardens and clear blue skies reflected within the black framed window behind her. Perched at a table on the porch of her home in Recent Hope, Pennsylvania, and just back from a piece trip to Bozeman, Montanta, to shoot the quilt of her namesake magazine, Anderson was discussing the materials commonly used to fabricate standard gym equipment. She has been on a push these days to kit out her studios with sustainably sourced equipment. Probably the most recent example of that is her newest location in Sag Harbor within the ritzy Hamptons for which she bought cork hand weights, “probably the most...
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26 Aug

Face Gym Launches at Sephora, Plots Additional Expansions –

Face Gym Launches at Sephora, Plots Additional Expansions –
FaceGym’s post-pandemic return to brick-and-mortar is in full swing.  The brand will launch in-store at Sephora with facial sculpting tools and skincare products and roll out to 46 doors nationwide in the approaching weeks.  Among the many seven stock keeping units that can be available in Sephora stores are the Full Face Sculpt Kit, Face Coach and the brand’s recently launched Youthful Energetic Roller, a microneedling tool that's infused with niacinamide and retinol alternative reneseed.   “What FaceGym does higher than most is creating that experiential beauty experience,” said FaceGym founder and artistic director Inge Theron, who spearheaded the brand’s pivot to digital when the pandemic hit and is now leveraging the brand’s learnings right into a newfangled omnichannel strategy.   By launching online classes when...
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