Hackathon Tag

Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore. The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks. The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media.  “For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...