PARIS — Dior on Wednesday named Haerin, a member of NewJeans, its recent brand ambassador, underscoring the South Korean girl group’s meteoric ascent.
The 16-year-old was the last member of the band to secure a cope with a luxury brand, confirming recent speculation fueled by her appearance on the digital cover of Vogue Korea’s May issue in Dior positive jewelry.
Dior named Haerin a house ambassador for jewelry, fashion and sweetness, marking the newest tie-up between a K-pop star and a high-end label.
“That is a possibility to have fun the privileged ties binding greater than ever the NewJeans singer and Dior. Between elegance and audacity, a novel friendship within the name of creativity,” the corporate said in an announcement.
NewJeans member Haerin.
Sinae Kim/Courtesy...
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