HAI Tag

Hai, the London-based contemporary label that focuses on romantic silk fashions, is expanding into bridal with its first capsule of nine made-to-order styles available online from Thursday. “Bridal has been something we’ve desired to branch into for the previous few years, as loads of brides have chosen pieces from our essential line to wear for his or her weddings since Hai began,” said Tessa Vermeulen, who introduced the brand in 2018 with a small line of purses. Vermeulen has since opened a standalone boutique in Seoul, Korea and joined the London Fashion Week calendar. The Hai bridal collection. The Dutch designer was quick to note through tagged Instagram photos her bags were being snapped up by prospective brides to make use of during their weddings. When...