It’s the world of Rhode, and we’re all just living in it.
Hailey Bieber launched her beauty brand, Rhode, directly on its website on June 15 with a pared-back assortment of 5 stockkeeping units. Already, though, she’s considering big picture.
“The vision for me from the start was the world of Rhode,” Bieber told WWD. “I see Rhode as greater than a beauty brand, I see it more as a platform.”
Bieber is starting small with the brand’s launch, including a serum, a moisturizer and three lip balms, with future product drops planned to expand the lineup.
All the initial products are vegan, cruelty-free and gluten-free, and priced below $30. Bieber designed the range to be essentials-focused. “My philosophy for the brand, and the...
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