Despite evidence on the contrary, Hailey Bieber actually didn’t nail the art of making a cult beauty product on her first try — her Peptide Lip Treatment took more like 17.
“I’m joking, but form of not joking,” said the model/entrepreneur on the Beauty CEO Summit, of the variety of formula iterations.
Bieber launched Rhode in 2022 with five stock keeping units, aiming to supply consumers a glimpse into her own must-have beauty lineup — nothing more, nothing less.
“I desired to create something that felt prefer it was this line of only essentials, where if I used to be stranded on a desert island — and other people have asked me this so over and over — what...
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