On the Rhode to the U.K. With Hailey Bieber

15 May

LONDON — The road for Hailey Bieber’s beauty brand, Rhode, is getting larger and longer as she ventures into the U.K. market on Wednesday along with her three hero products: the Peptide Glazing Fluid, the PeBarrier Restore Cream and Peptide Lip Treatment. The products will all be under the 30 pound mark and available on rhodeskin.com. “We're really captivated with making these amazing formulas accessible at this price point, that’s absolutely a tenant of the brand that we’re carrying over to the U.K.,” Melanie Bender, chief executive officer of Rhode, told WWD on a Zoom call with Bieber. The clean beauty brand has been selling out quickly, allowing it to order larger quantities and reduce costs. “We crossed the eight-figure threshold over a...

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19 Apr

Facialist to Billie Eilish, Miley Cyrus, Hailey Bieber –

by Beautifaire101

Beauty, Featured

Facialist to Billie Eilish, Miley Cyrus, Hailey Bieber –

It was through age-old word of mouth that Biba de Sousa found success. The celebrity aesthetician, based in Los Angeles, has treated a who’s who of Hollywood stars, even resonating with the younger generation; her regulars include Billie Eilish, Miley Cyrus and Hailey Bieber. She also treats Eilish’s brother and bandmate Finneas O’Connell, Justin Bieber — and for years, the likes of Emily Blunt, Emma Roberts and Rosie Huntington-Whiteley. “People found me,” she says one afternoon in her work space, situated in an not easily seen constructing in L.A. “People just found me.” Completely self-funded, the eye she’s received has come from spontaneous shout-outs from her celebrity clients in magazines and online. “I’ve never paid for publicity,” she says. She hasn’t needed to; with a...

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25 Dec

Hailey Bieber Wins Beauty Inc’s 2022 Newcomer of the

by Beautifaire101

Beauty, Featured

Hailey Bieber Wins Beauty Inc’s 2022 Newcomer of the

Newcomer of the 12 months: Hailey Bieber, Founder, Rhode In a 12 months that saw myriad celebrity skincare launches, one star shone brighter than others: Hailey Bieber’s Rhode. Bieber, whose every fashion and beauty move is chronicled and infrequently copied by her 50 million-plus social media followers, could easily have created a brand that capitalized on her fame with mediocre formulas and aggressive marketing. But as a substitute, she tapped a number one chemist and dermatologist to seek the advice of on Rhode, creating a decent lineup of products that were each differentiated and effective. Bieber, who said she spent much of the pandemic learning the ins and outs of skincare, also proved to be an excellent marketer. Glazed doughnut skin became...

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17 Dec

Hailey and Justin Bieber, Pat McGrath and more on

by Beautifaire101

Beauty, Featured

Hailey and Justin Bieber, Pat McGrath and more on

While the Beauty Inc Awards Breakfast officially began just before sunrise on Dec. 7, the early hour didn’t deter the movers and shakers in attendance from socializing. Those readily available to have fun the 12 months’s innovation, launches and industry leaders included William Lauder, Jane Hertzmark Hudis and Stéphane de la Faverie from the Estée Lauder Cos., Ulta Beauty’s Dave Kimbell, Pat McGrath and Hailey Bieber, whose superstar husband raised his hands in a cheer as she accepted her award. Also there — Trinny Woodall, who jetted in from London to just accept Product of the 12 months honors for her launch into skincare, and Pete Born Impact Award honoree Jo Horgan, the founder and co-chief executive officer of Mecca....

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