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12 Jan

Hally Rides Clean Hair Dye Trend Into Stores –

by Beautifaire101
Beauty, Featured
The clean hair trend has been around for some time, but a pandemic-driven rise in at-home coloring led more consumers to go looking for clean hair dyes. Cue Hally Hair — an ammonia-free, cloud foaming hair color line launched by former marketing executive Kathryn Winokur last 12 months that's now available at Ulta, Revolve and Urban Outfitters. She got here up with the thought when her summer intern asked for some time without work to go to the hair salon to repair a nasty at-home hair dye experience. “I just couldn’t consider that this was still happening. I’m 35 and I had a nasty run-in with Sun In once I was in eighth grade,” said Winokur. “I just kept researching the category and...
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3 Jun

Hally Is Pairing Pop Culture With Clean Ingredients to

by Beautifaire101
Beauty, Featured
The Barbiecore trend has made its solution to the at-home hair-coloring game. Preluding the July release of Greta Gerwig’s “Barbie” movie starring Margot Robbie, at-home hair-color brand Hally has partnered with Mattel to launch a group inspired by the famed doll. “The thought originated from the Ulta Beauty team — they told us they were planning on doing full-chain, huge displays around Barbie this summer and wanted a hair dye brand to be an element of that,” said Kathryn Winokur, who founded Hally in 2021 with a spread of demi-permanent, foaming Color Cloud dyes priced at $25. Inside two months of launch, Hally entered Ulta through its Sparked platform, joining brands like Madison Reed and Arctic Fox on the...
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