In what would be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Skilled Makeup are bringing a recent Snapchat experience that recommends personalized beauty looks and lets people wave through the virtual try-ons by waving their hand within the air. The tech company plans to disclose the brand new “NYX Beauty Bestie” at its latest beauty summit on Thursday.
Less a matter of magic than technical wizardry, Snap’s co-development with NYX plumbed the overlap between three bustling avenues of technology — artificial intelligence, AR and human-to-computer input — all of that are areas the partners have explored in alternative ways before, but aim to bring together in Beauty Bestie.
AI operates behind the scenes,...
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