Harrods Tag

LONDON — Florentine fragrance company Officina Profumo Farmaceutica di Santa Maria Novella, otherwise often known as Santa Maria Novella, has partnered with Harrods on its first department store partnership. The brand operates two London stores, one in Piccadilly Arcade and one other on Walton Street. “Harrods is certainly one of the leading luxury malls on the earth. It’s a milestone for Santa Maria Novella to enter this space, to bolster the retail presence in London and increase our brand awareness throughout the London customers and all international clients visiting Harrods,” said Gian Luca Perris, chief executive officer of the 800-year-old brand. “Harrods is a logo in London, just as Santa Maria Novella is a logo of Florence and Florentine savoir-faire. People entering Harrods...