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30 Jan

China Insight: Is China’s Fashion Industry Recovering Since COVID-19

Nobody desires to miss the opportunities from China’s reopening. At the tip of 2022, most COVID-19 restrictions were lifted, sparking a latest phase of recovery because the Chinese economy, including the style industry, hopes to bottom out. Yet each consumer psychology and market demand have modified dramatically. When will business be back to normal and can Spring Festival travel now underway generate strong spending? Can the style market bounce back? “Recovery” was a word repeatedly mentioned over the past three years. Nevertheless, the total recovery — from consumption to the provision chain — may very well take three more years. What stage is the style consumer market represented by luxury goods in before the actual recovery comes? Is the footwear supply...
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