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16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash
With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...
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3 May

Selena Gomez Talks Social Media at Rare Beauty Mental

Selena Gomez Talks Social Media at Rare Beauty Mental
Selena Gomez‘s Rare Beauty is urging people to call their family members as a part of a 2024 mental health awareness campaign called Make a Good Call. The campaign, introduced by the brand’s chief marketing officer Katie Welch at the corporate’s third annual Mental Health Summit in Latest York Wednesday, also includes an choice to call the Rare Beauty hotline and get a positive affirmation from someone at the corporate — including Gomez. “Rare Beauty is greater than a brand. That is what Selena desired to do. We’re about starting positive conversations around self acceptance and mental health,” Welch said. “We're changing and difficult these standards of perfection inside beauty and beyond by doing things like we’re doing today.” Guests on...
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26 Apr

Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales

Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales
Pregnant and struggling to search out an efficient and clean prenatal vitamin, Katerina Schneider got down to create her complement brand Ritual. On the time investors told her she couldn’t have a business and children. Now, eight years later, the founder and chief executive officer has three daughters and a growing company expected to exceed $200 million in sales this 12 months. With this, sources have told WWD the brand, which has raised greater than $65 million up to now, could possibly be prime for acquisition. “We were born out of the web and Instagram in a way. We were essentially the most Instagrammable vitamin and now what we’re becoming known for, which I’m happy with is, this company that’s setting...
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24 Mar

L’Oréal Partners With Clue, a Femtech and Digital Health

L’Oréal Partners With Clue, a Femtech and Digital Health
PARIS — Because the lines between wellness and wonder proceed to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, so as to glean a greater understanding of the link between skin health and hormonal changes. In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded Clue. Today, the app has greater than 12 million users in 190 countries. It's billed as a pacesetter in femtech and the digital health space. “At L’Oréal, we now have a powerful belief that the innovation that we bring to boost people’s beauty and well-being lies on the intersection of science and technology to satisfy consumers’ expectations and desires,” Barbara Lavernos, deputy chief executive officer in control...
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