PARIS — Charlie Heaton has been named the worldwide ambassador of Paco Rabanne’s recent Phantom Parfum for men.
The “Stranger Things” actor will front the campaign for the perfume, which is due out starting in July. It was created to be more mysterious and sexy than its predecessor, Phantom, which launched two years ago.
“I’ve known Paco Rabanne for years and years,” said Heaton. “One Million is considered one of the primary perfumes that I used to be given.”
That scent from the brand was gifted to him as a teen.
“It's like full circle, because they sort of introduced me to perfume,” he continued.
To introduce him to Phantom Parfum, Heaton was sent creative elements, and had seen Elle Fanning within the spot for...
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