Peter Do, known for his effortless cool factor and positive tailoring, has been named creative director of Helmut Lang, effective this coming Monday.
Rumors of Do’s appointment have been circulating for months.
Do will oversee all creative responsibilities for the ladies’s and men’s collections, and his debut collection for spring 2024 will likely be presented during Latest York Fashion Week in September. He'll proceed to helm his own eponymous brand.
Do will likely be based on the Helmut Lang design studio at Fast Retailing’s Design and Innovation Center in Latest York and can report back to Dinesh Tandon, chief executive officer of Helmut Lang, who also heads Theory.
Most recently, Helmut Lang has been designed by a studio team. Prior...
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