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Helps Tag

25 Jan

Chanel’s Front Row, a South Korean-Italian Match, Prada Helps

TILDA TALKS FASHION: Tilda Swinton entered just like the friendliest rock star on the town, together with her signature platinum locks shaved and sideswept, all while wearing a sequined silver bomber, and proceeded to hug and introduce herself to everyone within the front row. Chanel also brought together Marion Cotillard, Sadie Sink, Lucy Boynton, stylist Jenke Ahmed Tailly and Big Bang rapper G-Dragon. Giant animals moved across the set, some with secret doors that models emerged from midshow, in sequined gowns, gold-flecked tweed and top hats, as if playing fashion magicians. Cotillard gamely stepped inside one in all the large animals to make a grand entrance for the camera. Just your average Tuesday morning during high fashion week. Swinton joked about her repute...
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8 Jan

Mt. Everest Climber Helps Ukrainian Brand ‘Go Up!’

On the surface, One by One’s latest campaign featuring completed climber Irina Galay looks like one other wintry scene, but its completion required overcoming extreme circumstances. Galay, the primary Ukrainian female to summit Mt. Everest and K2, was recruited to headline the campaign as a way to motivate people to beat their personal peaks. Along with braving subzero temperatures in a snowy Ukrainian forest for the photo shoot, the creative team needed to drive just a few hours outside of Kyiv and go through Bucha and other cities that were decimated by the Russian forces. During a joint interview Thursday afternoon together with her boyfriend Yuri Bauer, who helped to translate a few of her responses, Galay said “the tragedy of...
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