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31 May

Viktor & Rolf, Helsa Atelier and More – WWD

Viktor & Rolf, Helsa Atelier and More – WWD
Getty Images Supermodel style has at all times been a source of inspiration: look no further than Elsa Hosk. The previous Victoria’s Secret Angel often flaunts her Scandi-inspired looks on Instagram, and in 2022, she launched her clothing line, Helsa. Assisted by stylist Dani Michelle, Hosk’s high fashion streak continued at Cannes Film Festival last week, where the model attended a premiere and amfAR’s annual gala on the Hôtel du Cap-Eden-Roc. Ahead, a recap of Hosk’s standout Cannes looks. “The Pot-au-Feu” premiere Elsa Hosk on the 2023 Cannes Film Festival. Getty Images Hosk wore her “favorite couture piece,” a tulle trompe l’oeil gown from Viktor & Rolf’s spring 2023 collection. Belted with bows, the pastel piece is layered over a structured satin corset. “After I saw this...
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5 Sep

EXCLUSIVE: Elsa Hosk Launches Helsa Clothing Brand With Revolve

EXCLUSIVE: Elsa Hosk Launches Helsa Clothing Brand With Revolve
Elsa Hosk is launching her own brand, called Helsa.  In collaboration with Revolve Group, the previous Victoria’s Secret Angel’s clothing line will launch Tuesday on the favored e-tailer and Fwrd’s official e-commerce sites. The initial release will include 48 styles ranging sizes XXS to XL that shall be launched to coincide with the corporate’s Revolve Gallery during Recent York Fashion Week.  Hosk, originally from Stockholm, decided to call the brand Helsa as a play on the Swedish word for health (hälsa) and create a platform to speak her vision based on her heritage, almost two-decade modeling profession, travel experience and her beliefs for herself and others.  Elsa Hosk for Helsa, created in collaboration with Revolve Group. Courtesy of Revolve In creating the road, the model...
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