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Heritagedriven Tag

22 Mar

Inside Dior’s Heritage-driven Beauty Growth Strategy

Inside Dior’s Heritage-driven Beauty Growth Strategy
For Sarah Curtis Henry, chief business officer of Parfums Christian Dior, making a profession path to guide up to now has been about each depth in breadth. “I began in marketing, and I’ve had a balance of various brands at different stages,” Curtis Henry said. “I’ve worked across almost every category in beauty, I’ve had domestic and global roles, and I’ve gone from the brand side, to operations and, now, business roles. It’s made me more practical, it’s allowed me to bridge functions, markets and cultures and to think in a way more holistic and strategic way.” At Dior, that strategic mind-set includes combining the brand’s wealthy history with the high-tech, high-touch experience today’s luxury consumers expect. “I even have been laser-focused...
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