Highperformance Tag

MILAN — Moncler chairman and chief executive officer Remo Ruffini is rebooting Moncler Grenoble as a “high performance” brand. Exemplifying this strategy, the brand is launching its latest collection with a brief film shot by Jonas Lindstroem. With the campaign, it unveils its latest and latest brand ambassador, French skilled skier Richard Permin. The video shows Permin skiing down Chile’s glacial Quetrupillán volcano in probably the most difficult conditions, narrowly outpacing tumbling snow. A community of skiers suddenly emerge from the snow cloud in formation behind him. Permin wears Moncler Grenoble High Performance Lapaz jacket, Terrabeam goggles, Meninx Rs Mips helmet and Reusch for Moncler Grenoble gloves. Moncler Grenoble also counts champions akin to French mogul skier Perrine Laffont and snowboarder...