PARIS — Is consumer fatigue beginning to hit the beauty industry?
A latest study by data research and insights company Launchmetrics suggests the reply is “yes” in its latest study, entitled “S1 ’22: Business of Beauty — Top 700 Performers.”
That takes under consideration 741 beauty brands, a complete of $12.5 billion in media impact value, or MIV, and three.1 million placements.
“While beauty is considered a reasonable luxury in a time of economic uncertainty, there was an increasing concern over consumer fatigue within the sector,” Launchmetrics wrote within the study. “Overall consumer engagement across social media has decreased year-over-year.”
Launchmetrics said that while Instagram and YouTube proceed to be the juggernauts in driving reach, they've registered a decline of MIV on-year. Conversely, TikTok...
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