BRUSSELS – Greater than 250 guests streamed into Brussels’ stately Art and History Museum to assist kick off the Value of Beauty Alliance.
Amongst attendees there on Wednesday evening were members of the European Parliament and European Commission — the hearts and minds the brand new alliance especially goals to the touch because the alliance was formed to underline the importance of Europe’s beauty value chain.
On the event were beauty executives and journalists, who listened to keynote speeches by Nicolas Hieronimus, chief executive officer of L’Oréal, and Vincent Warnery, CEO of Beiersdorf, in addition to people from the EU governing bodies.
The alliance is the brainchild of Hieronimus and Warnery, and includes 4 other founding corporate members — Givaudan, IFF, Kiko Milan and...
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