brand Crocs is flying high in the actual world and now it’s able to tackle the vacations within the virtual one, with an immersive recent shopping experience launching Wednesday until Dec. 31, the corporate told WWD in an exclusive interview.
“We’re doing an actual virtual shopping experience that has five different unique themed rooms,” explained Feliz Papich, Crocs’ vp of digital product management and consumer experience. “These highlight necessary product lines and necessary innovation moments for us inside the Crocs catalog. So this type of takes this whole experience and brings it to life, so we will actually interact with the consumers.”
The corporate worked with virtual retail platform Obsess on the three-month project. The primary room, essentially a landing space,...
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