Banana Republic desires to change into a player in the house category.
It has launched BR Home with bedding, rugs, pillows and decor.
The BR Home collection, which is obtainable starting Tuesday online and in 15 stores within the U.S., retails from $40 for washed cotton pillowcase sets to $7,550 for luxurious, handmade rugs woven within the Atlas Mountains in Morocco. There shall be a dedicated space for BR Home inside each of the 15 stores.
“Our expanded Home collection is central to our vision to be the premiere lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and chief executive officer of Banana Republic, a Gap Inc. brand. “Banana Republic...
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