Beauty Inc Awards 2022
Changemaker of the 12 months: Amanda Gorman, Global Changemaker, The Estée Lauder Cos.
Estée Lauder’s global changemaker Amanda Gorman is reinventing the role of brand name ambassador — and redefining how a generation thinks. The youngest inaugural poet within the history of the U.S., whose personal style is as strong as her voice, Gorman has leveraged her role to create real change in beauty. She not only fronted a campaign for DoubleWear Stay-in-Place Makeup, but can be the force behind the corporate’s Writing Change program, whose goal is to assist close the literacy gap in America. “Very rarely does a beauty partnership mean that you may be each pretty and smart, that you may have a voice, that...
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