Hoodwitch Tag

A recent collection from Smashbox carries witchy undertones. The cosmetics company’s latest collaborator is Bri Luna, founding father of popular modern mystics site The Hoodwitch. Today, Smashbox and Luna unveiled The Crystalized Collection, a seven-piece line of crystal-infused makeup products, inspired by Luna’s work with rituals, that adds to beauty’s increasing fixation with crystals. “We’re having this resurgence in spirituality with crystals and alternative types of healing, but when you concentrate on it, these are things which have at all times been relevant in the wonder industry,” Luna said. “You’re going back to the true origins of cosmetics being formed from minerals and crystals and using them as a form of decoration. I don’t find it to be trendy or recent.” The Crystalized...