Nowatch, a wearable wellness tech brand, launched Thursday. The Amsterdam-based brand has developed a bracelet — paying homage to a watch, though it doesn’t tell time — that tracks several wellness-related statistics. The watch, which was developed in partnership with Philips, offers real-time feedback on movement, sleep and stress.
The thought for the brand got here about after chief executive officer and cofounder of Nowatch Hylke Muntinga handled several losses and life changing news. Over the course of 1 12 months, five of his close friends had passed away, and he learned he had a rare disease that may ultimately cause him to go blind. These experiences modified his perspective, as he desired to “get all the things out of life.”...
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