MOSCHIN-YU: Moschino is adding to the wave of ambassadorship announcements, naming Chinese musician, actress and entertainer Yu Shu Xin, aka Esther Yu, its recent house ambassador.
Appearing within the label’s pre-fall 2023 promoting campaign, Yu has been tapped because “her charismatic intuition and enchanting performances seamlessly harmonize with the brand’s daring and avant-garde spirit,” in line with an announcement released by the brand, which is controlled by Aeffe Group.
“Esther’s fascinating presence in front of the camera, coupled together with her affinity to timeless style and fashion as a method of self-expression, perfectly embodies Moschino’s ethos,” said Massimo Ferretti, chairman of Aeffe.
“Moschino’s fashion attitude has all the time resonated with me and their unwavering commitment to innovation sets an exceptional industry standard. I'm...
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