Huda Kattan is back in the motive force’s seat of her eponymous beauty brand — and he or she’s got a recent roadmap.
After working behind the scenes for the past couple of years, Kattan is hoping that by resuming the corporate’s top leadership role she will rev up the business and put it back on the fast track.
Hailed as an excellent influencer within the 2010s, Kattan built her huge Instagram following into what was once valued as a $1.25 billion business, along with her baking and contouring products flying off the shelves and resulting in the launch of several subbrands, including skincare label Wishful, makeup line Glowish and fragrance play Kayali. In 2017, the corporate received a minority investment from...
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