Hugo Boss is shining a light-weight on denim.
As a part of a brand refresh that began last 12 months, the German company is launching Hugo Blue, a set dedicated to denim that may debut in the summertime of 2024.
The brand new line will sport the Hugo logo in blue and is targeted to young men and girls. It's inspired by street culture and can feature jeans together with jerseys, knitwear, outerwear and accessories. A number of the pieces will probably be unisex.
“According to our latest brand direction and 24/7 approach, we're repeatedly expanding our range of casualwear offerings,” said Daniel Grieder, chief executive officer of Hugo Boss. “Constructing on the successful brand refresh of Hugo, it was a natural step...
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