Authentic Brands Group is at it again.
The Latest York-based brand development, marketing and entertainment platform, on Friday said it has acquired the mental property of Hunter, the heritage British brand best known for its Original Wellington boot.
The deal is believed to be valued at $125 million.
Authentic had been rumored for months to be circling Hunter but put the potential acquisition on the back burner because it finalized its purchase of Boardriders, the parent company of Quiksilver and Billabong amongst others. It inked the $1.3 billion Boardriders deal at the tip of March.
At the identical time, Authentic said it created a partnership with The Batra Group, a U.K.-based product development, design, sourcing and distribution firm. Under the terms of this deal,...
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