Hut Tag

TikTok darling Tree Hut is setting its sights beyond the small screen. This Friday and Saturday, the skin and body care brand will host its first pop-up in Latest York, offering consumers a photo-friendly, multisensorial experience through which they'll curate a customized regimen, shop bestsellers and the brand’s recent body wash collection, and learn more about Tree Hut. “Going viral and having such a powerful community in-built the digital scape, meant the following step for us was to begin meeting our customers in real life,” said Hazel Smith, senior marketing manager at Tree Hut, which was founded in 2002. “We desired to create an experience that focuses on awareness of our portfolio; we’ve all the time type of been known for...