Hybridity Tag

Rapper Pharrell Williams’ arrival as creative director of Louis Vuitton men’s completes the transformation of luxury fashion right into a cultural industry for some. Others see it as a victory of celebrity marketing over creativity. In fact, it's a mixing of the 2, a tacit acknowledgment that it's hybridity driving luxury and fashion forward.  Hybridity is the unexpected clash between dissonant worlds, cultures and imaginations in addition to the reconciliation of tradition and innovation. And that's what allows the industry to stay resolutely creative, alive and anchored in today’s changing and culturally mosaic world. Global brands haven't any alternative but adapt to our less and fewer Western-centric world. Demographically, Chinese and Indian people already represent 40 percent of the world population, white people will...