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Ibiza Tag

21 May

How Paula’s Ibiza Is The Gateway to Loewe

On Friday, Jonathan Anderson and Mytheresa took over L.A. party palace the Sheats-Goldstein residence to bring a touch of island life to Beverly Hills, celebrating the newest Loewe Paula’s Ibiza collection. Gabrielle Union and Dwyane Wade, Dan Levy and Kaitlyn Dever got here wearing denim, sunset-hued degrade and palm-frond tops for the resort party, which was time zones away from where the beach lifestyle brand was born off the coast of Spain in 2017, and proof of its ability to travel and grow. The primary two years of the brand’s growth were “explosive,” with sales tripling every 12 months, in accordance with Loewe chief executive officer Pascale Lepoivre. “Once it reached scale, sales have continued to grow at 30 to 35 percent...
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