SOFT POWER: Icicle has launched a capsule with Paris-based Finnish designer Jenny Hytönen, the primary stemming from the Chinese label’s partnership with the International Festival of Fashion, Photography and Accessories — Hyères.
Icicle’s brand president Vanessa Yao said the capsule with Hytönen and further winners of this festival, described as a “unique platform supporting creativity by young talent,” slot in with the corporate’s ongoing interest in latest talent and desire to innovate.
From its foundation in 1997 by Ye Shouzeng and Tao Xiaoma, Icicle was intended as an eco-friendly, ethically minded option for ladies living skilled urban lives. Natural fibers, used with their original hues or dyed with natural pigments, formed the premise for a wardrobe of quiet staples for the brand.
Tapping...
Continue reading
0 Comments
