Call them the creams of the crop.
Moisturizers are the constructing blocks of skincare, a hero product for brands and consumers alike. To find the true medicine cabinet mainstays, Beauty Inc asked nearly 400 executives, founders, editors, financiers, retailers, chemists and influencers to share their top products.
Promised confidentiality, among the industry’s most influential voices forged their votes. (The complete list of those willing to be identified as electors appears on this story, though the content of their ballots stays confidential.)
The outcomes span price points and channels, and run the gamut from an almost 60-year-old cream to at least one launched just last yr. On the ingredient front, several boast proprietary components; others include among the category’s hottest humectants and occlusives. One...
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