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Iguatemi Tag

23 Jun

Barbie Dreamhouse Experience to Touch Down at JK Iguatemi

Barbie is taking her imaginary world to Iguatemi, the Brazilian shopping mall that incessantly serves because the port of entry for luxury brands entering Latin America. Starting July 13, Iguatemi, in partnership with Mattel, will introduce the international installation, “Barbie Dreamhouse Experience,” for the primary time in South America. Spanning an area of nearly 7,000 square feet, the Barbie Dreamhouse Experience is an in-person, life-size recreation of Barbie’s iconic pink mansion. The Experience will feature interactive rooms similar to a glamorous closet stuffed with fashion looks and a dream kitchen. Entry is ticketed. courtesy shot. The dreamhouse seeks to permit Brazilian visitors to experience the “Barbiecore” trend in a totally interactive, immersive way. There might be a café, and Barbie merchandise...
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3 Jun

NK Store to Open Flagship in Iguatemi in São

NK Store, a multibrand specialty store founded by Brazilian-born Natalie Klein, will open a 4,090-square-foot flagship in Iguatemi São Paulo on June 16, signaling the arrival of several international brands which might be making their debut within the Brazilian market. Brands resembling Jacquemus, Coperni, The Attico, Courrèges, Paco Rabanne, Magda Butrym, Isabel Marant and JW Anderson might be available for the primary time in Brazil on the two-level NK Store at Iguatemi, which is the oldest shopping mall in South America and which is usually a port of entry for luxury brands entering the continent for the primary time. A rendering of the two-level NK store at Iguatemi in São Paulo. courtesy shot. NK Store, which features women’s apparel and...
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