iHeartMedia Tag

NYX Skilled Makeup is expanding its presence within the metaverse with its latest partnership with iHeartMedia. The makeup brand’s spring 2023 collection shall be available for a virtual beauty experience in iHeartLand on Roblox.  NYX has been committed to establishing its presence within the metaverse with experiences, like its recent and first-of-its-kind Meta-Pride parade this June, because it focuses on being a digital-forward brand.  “Our community is manufactured from demanding consumers. There’s absolute confidence about that. They actually need virtual experiences and moments to attach, to interact and to essentially be inspired. It’s been critical for us to walk that walk and invent how makeup plays on this digital world. We’re embracing it,” NYX’s general manager Yasmin Dastmalchi previously told WWD. In...