From latte make-up to tomato girl summer, micro beauty trends have been dominating the web for months – but what can they teach us about consumer culture and the best way it shapes our identity?
When you feel like you may’t sustain with trends anymore, you’re not crazy and also you’re not too old. Although the web has been churning out increasingly rapid trend cycles for years, their lifespan has been shrinking alongside our attention spans. Trends that may have otherwise lasted for years at the moment are declared old news – and even worse, cheugy – inside days. The unsustainable pace of those trends could be mind-numbing for consumers, but they’re great...
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