We’re only a month into 2024 but already Jeremy Allen White’s Calvin Klein campaign stands as certainly one of the most important popular culture moments of the 12 months, allegedly earning the style brand $12.7 million in media impact value inside the first 48 hours of its release. It has generated memes, red carpet talking points – albeit often uninvited – and plenty of online discourse surrounding male body image.
While Calvin Klein has all the time used fairly buff models, it looks like physiques like White’s – once reserved for the likes of skilled bodybuilders and fictional superheroes – are increasingly becoming the brand new normal. For a lot of young...
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