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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

by Beautifaire101
Beauty, Featured
Sephoria is back.  Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website.  For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months.  The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature.  U.S. attendees will even find a way to...
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10 Jul

Sephora to Bring Immersive Sephoria Event to Latest York

by Beautifaire101
Beauty, Featured
Sephoria is coming to Latest York. The live ticketed event hosted by Sephora — which debuted in 2018 in Los Angeles and has been held virtually the past two years — will return in-person on Sept. 29 and 30 at Latest York’s Skylight at Essex Crossing venue. Greater than 50 brands will take part in the event, including TikTok-loved Sol de Janeiro, Selena Gomez’s Rare Beauty, Pat McGrath Labs, Tom Ford and Danessa Myricks Beauty, marking the event’s most robust lineup thus far. “A goal of ours is all the time to interact recent clients and rejoice those that’ve been on the journey with us, and [Sephoria] is an important opportunity for us to do exactly that,” said Jessica Stacey,...
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3 Nov

LA3C Festival Publicizes Immersive Experiences Featuring Fashion Events, Movie

by Beautifaire101
Beauty, Featured
Penske Media Corporation‘s first-ever culture and creativity festival LA3C announced today its roster of activations happening Dec. 10 to 11 at Los Angeles Historic State Park. For VIP ticket holders, the two-day festival includes a spread of exclusive events, including: Deadline Contenders Film: The Final Round event, and IndieWire, Shorts TV and National Geographic Documentary Movies Present: A Short Film Showcase.  As well as, VIP ticket holders may have priority access to RSVP for The Hollywood Reporter’s “An Afternoon With Robert Downey Jr.,” an exclusive screening event for “Sr.,” the Netflix documentary about Robert Downey Sr., followed by a live question-and-answer session with Robert Downey Jr. and his wife and producing partner Susan Downey, and Variety Music for Screens, featuring Cate Blanchett and more power players. All ticket holders can take part...
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22 Sep

Inside Jill Martin’s Immersive Shoppable TV Platform

by Beautifaire101
Beauty, Featured
Jill Martin has been incredibly busy. After introducing a recent business to the world, one other entrepreneur might take a break to unwind from all of the stress and preparations. As an alternative, the “Today” star got married. Just over every week since she unveiled her immersive recent TV shopping platform, Shop the Scenes, this month, Martin tied the knot with banker Erik Brooks on the Latest York Public Library. The “Steals & Deals” host let WWD in on a little-known detail in regards to the event: French high fashion designer Pierre Cadault was a key figure at her wedding — which is fascinating, because he doesn’t actually exist outside of Darren Star’s Netflix series, “Emily in Paris.” The character, played by...
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