Impact – Page 3 – Beautifaire

8 Jun

Ocean Experts Discuss Impact on Beauty and Wellness Industry

“Emily in Paris” actor Lucas Bravo is heading to the United Nations Thursday because the organization hosts World’s Oceans Day. Bravo, an ocean activist who will attend because the keynote speaker, told WWD that while he cared in regards to the Earth’s resources and climate change from a young age, as each his parents were vegans, it took time for him to study ocean conservation. “I desired to be involved for a very long time, but you never know where to begin,” he said, recommending others begin by educating themselves. “It is advisable to start being curious at first, follow the essential issues and mostly follow the difficulty that vibrates together with your heart, that creates an actual injustice that makes you...

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29 Apr

Beautycounter Founder Gregg Renfrew Talks Clean Beauty Impact –

by Beautifaire101

Beauty, Featured

Beautycounter Founder Gregg Renfrew Talks Clean Beauty Impact –

Gregg Renfrew didn’t start in beauty, and it’s that outsider edge she credits her success to. “To are available in as an outsider to the industry, you might have a little bit of naïveté, but in addition curiosity that permits you the chance to challenge the established order,” she said. “That’s a part of the million the explanation why the corporate was so successful.” Renfrew founded Beautycounter in 2011 and sold a majority stake to the Carlyle Group in 2021, a transaction which valued the business at $1 billion. To her, timing was key to the brand’s success. “Timing is critically necessary, and our timing was spot on,” Renfrew said of Beautycounter’s entry to the market. “We got here in as a bunch...

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26 Apr

Anne Klein, Candice Swanepoel Partner With Custom Collaborative to

by Beauty Tips

Fashion, Featured

Anne Klein, Candice Swanepoel Partner With Custom Collaborative to

Recognizing Earth Month, Anne Klein has forged a partnership with Candice Swanepoel, current brand ambassador, model and founder/chief executive officer of lifestyle brand Tropic of C, and the Harlem-baed social enterprise Custom Collaborative. Together they are going to support, encourage and interact a cohort of 16 women, ranging in age from 25 to 56, from no- to low-income and immigrant communities as they pursue careers within the sustainable fashion industry. Starting this month, Anne Klein will donate product for the scholars to work with as they learn to stitch, design and sell sustainable fashion. Custom Collaborative will provide the ladies with a 15-week curriculum that features learning to rethink, recycle and reuse fabrics and accessories as they create their custom designs...

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14 Apr

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

by Beautifaire101

Beauty, Featured

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

Data from Launchmetrics demonstrates that with regards to media impact value, China and the U.S. are the highest markets driving value for prestige beauty brands, who're maximizing their gains within the regions namely via increasingly fine-tuned influencer strategies. “With China’s loosening of restrictions and the woke up economy, the region is attracting brands to reconnect with their aspirationally driven audiences, thus motivating [brands] to diversify their ambassador portfolios,” said Launchmetrics’ chief marketing officer, Alison Bringé. Launchmetrics’ MIV scoring system assesses the impact of a brand’s relevant media placements across channels, inclusive of paid, owned and earned mediums. While celebrity voices are indeed becoming less influential in propelling brand MIV scores, there have been a number of exceptions to the trend...

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