MILAN — Bottega Veneta will stage a repeat show of its fall 2023 collection in Beijing on July 20. The gathering was unveiled in Milan last month and is the third by creative director Matthieu Blazy.
For Beijing, Blazy will develop dedicated latest looks, and the show will construct on Bottega Veneta’s growing brand presence in China, including its multiplatform campaigns for Chinese Latest Yr.
In February, the brand, which quietly left Weibo two years ago, returned to the Chinese social media platform, a method that helps it gain broader visibility within the Chinese luxury market.
During former creative director Daniel Lee‘s reign, Bottega Veneta abruptly went dark on all major social media platforms in January 2022, including Instagram, Twitter, Facebook and Weibo. The brand has also been leveraging K-pop stars to drive...
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