Sephora has a mighty recent initiate.
Founded by ex-Googler Madhu Punjabi and finance veteran Nisha Phatak, skincare brand Lion Pose is launching Monday on the Sephora app with its Unspotted 4X Acid Jelly Night Serum.
Retailing for $79, the serum is fueled by a 15 percent mix of lactic, glycolic, tranexamic and azelaic acids, and goals to tackle hyperpigmentation for those with darker skin tones.
On August 25, the brand (and 2022 Sephora Speed up program graduate) may even enter all Sephora doors.
“There’s an unlimited lack of research published on diverse skin tones, and skin tone matters relating to deciding what ingredients to make use of in your skin — there’s no one-size-fits-all,” said Phatak.
To assist bridge the...
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