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22 Sep

Inside Beauty Inc’s Power Brands Cocktail Party – WWD

by Beautifaire101
Beauty, Featured
Inside Beauty Inc’s Power Brands Cocktail Party – WWD
What does a strong brand make? A cocktail of digital savvy, sales volume, relevance and resonance with a shape-shifting consumer base. To have a good time its annual list of the 45 strongest brands in beauty, Beauty Inc hosted a cocktail party at Nine Orchard with retailers, investors and the visionary founders that made the list — and a couple of friends. Attendees included Shiseido’s Ron Gee, True Beauty Ventures’ Wealthy Gersten and Cristina Nuñez, Bluemercury’s Tracy Kline and brand founders from BeautyStat’s Ron Robinson to ColorWow’s Gail Federici, amongst many others. Beauty Barrage and Skeepers sponsored the fete. “To be named an influence brand for the fourth 12 months in a row is an incredible privilege and one we owe to our consumers...
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26 Dec

Amanda Gorman is Beauty Inc’s 2022 Changemaker of the

by Beautifaire101
Beauty, Featured
Amanda Gorman is Beauty Inc’s 2022 Changemaker of the
Beauty Inc Awards 2022 Changemaker of the 12 months: Amanda Gorman, Global Changemaker, The Estée Lauder Cos. Estée Lauder’s global changemaker Amanda Gorman is reinventing the role of brand name ambassador — and redefining how a generation thinks. The youngest inaugural poet within the history of the U.S., whose personal style is as strong as her voice, Gorman has leveraged her role to create real change in beauty. She not only fronted a campaign for DoubleWear Stay-in-Place Makeup, but can be the force behind the corporate’s Writing Change program, whose goal is to assist close the literacy gap in America. “Very rarely does a beauty partnership mean that you may be each pretty and smart, that you may have a voice, that...
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25 Dec

Hailey Bieber Wins Beauty Inc’s 2022 Newcomer of the

by Beautifaire101
Beauty, Featured
Hailey Bieber Wins Beauty Inc’s 2022 Newcomer of the
Newcomer of the 12 months: Hailey Bieber, Founder, Rhode  In a 12 months that saw myriad celebrity skincare launches, one star shone brighter than others: Hailey Bieber’s Rhode. Bieber, whose every fashion and beauty move is chronicled and infrequently copied by her 50 million-plus social media followers, could easily have created a brand that capitalized on her fame with mediocre formulas and aggressive marketing. But as a substitute, she tapped a number one chemist and dermatologist to seek the advice of on Rhode, creating a decent lineup of products that were each differentiated and effective. Bieber, who said she spent much of the pandemic learning the ins and outs of skincare, also proved to be an excellent marketer. Glazed doughnut skin became...
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