Incubator Tag

Give Back Beauty goes larger on celebrity- and talent-led brands, and has tapped an industry veteran to do it. Meri Baregamian, who most recently served because the chief executive officer at Bliss, has been named CEO of Give Back Beauty’s indie and skills division, based in Los Angeles. Baregamian’s experience spans brand size and price points — she’s worked at Boscia, Stila, Soap & Glory and Laura Mercier, amongst others. Successful brands “all the time start with the patron. It’s identifying a consumer need, then mirroring that with talent. Talent brings cultural relevance and connection to the patron, but the important thing to success is authenticity,” she said. She's going to work with Florence by Mills, founded and owned by Millie Bobby Brown...