Indianinspired Tag

The worldwide beauty industry is on the point of a profound cultural reckoning.  Propelled by the mixture of post-pandemic consumers’ heightened interest in self care and a recent wave of trailblazing brand founders distinctly positioned to satisfy these evolving needs, Indian-inspired beauty and the choice medicine system of Ayurveda are reaching — and resonating with — a wider global audience than ever before.  On the core of most of the brands leading the charge (which include Prakti Beauty, Fable and Mane, Ranavat, Live Tinted, LilaNur Parfums and complement brand Taza Ayurveda, to call just a few) is a dedication to not only creating products but sharing stories. So, too, is a rigorously crafted East-meets-West sensibility intended to not only make long-held Indian...