indie – Beautifaire

26 Mar

Europe’s Buzzy Indie Skin Care and Wellness Brands Not

PARIS — A spate of European indie skincare and wellness brands haven't yet made it to the U.S., but are ripe for the stocking by retailers there. Consider indies because the mice that roar, and the numbers prove their bite. Indie skincare sales last 12 months within the U.S. were especially strong, equaling $9.1 billion, a 14 percent year-on-year increase. That followed on from 11 percent growth in 2022. Meanwhile, unit sales in 2023 against 2022 grew by double digits, in response to Circana. “On this current digital age, indies have quickly risen to be a powerful segment in beauty, representing $30.5 billion in sales and capturing a 32 percent dollar share of the category,” said NielsenIQ in its report titled “The Rise of...

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12 Jan

Indie Brand Abstraction Takes a Vintner’s Approach to Fragrance

by Beautifaire101

Beauty, Featured

PARIS — Just steps away from Paris’ last working vineyard, there may be a recent liquid being vinted under the hill of Montmartre. Perfumer Sebastien Plan recently opened Abstraction Paris, an atelier for an exclusive series of scents by that name, that are matured in a cellar, inspired by winemaking traditions. Plan trained at natural fragrance and flavors supplier Robertet, and held positions at Cosmo Fragrances International and L’Oréal, where he frolicked sourcing ingredients equivalent to jasmine. There, Plan noted the harvest varied depending on 12 months, producer and terrain — essential points for wine. Nonetheless the massive fragrance firms generally select the plants making essentially the most uniform blends that remain consistent over time. “I believed to myself, ‘What a pity,’ because...

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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101

Beauty, Featured

The Top 10 Indie Skin Care Brands in Influencer

Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...

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21 Jul

Indie Beauty Brands to Watch – WWD

by Beautifaire101

Beauty, Featured

“I grew bored with the dearth of quality products for my skin type,” said Stacey Pearl, an exhibitor at Cosmoprof North America in Las Vegas. “To be considered an authority, whether it’s hair or makeup, it doesn’t include having expertise and even general knowledge for melanated skin. So, I took matters into my very own hands.” Born within the U.S., Pearl moved to Italy as a young woman to runway model. It’s there that she met a makeup artist who would introduce her to an engineer. “From there, we went to a bordering town in France and began working with a laboratory and doctor to create something that was convenient, functional, and just made sense,” said the entrepreneur, who now resides in Paris. The...

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