SPREADING OUT: Streetwear gurus can now dream up their very own collaborations with Spread, a latest unisex brand out of Berlin that provides customers a “creative toolbox” to personalize each garment with graphics, prints, embroideries and exclusive artworks.
It’s the brainchild of Lothar Reiff, who operates a namesake consulting business in Germany and is well-known for having been a longtime creative director at Hugo Boss. He’s also the chief product and brand advisor at Spread Group, a Leipzig-based company specializing in customized merch.
Reiff is extending the firm into fashion and lifestyle territory with Spread’s cropped and oversized hoodies, T-shirts, sweatpants and shorts, which ooze Berlin cool. A launch event Friday night within the German capital will summon 800 select hipsters to...
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