VALVIGNA, Italy — A vertical industrial structure is nearly par for the course today in the posh industry, but Patrizio Bertelli, executive director of the Prada Group, on Thursday made a degree of letting reporters gathered at the corporate’s plant in Valvigna, Tuscany, know that he is just not jumping on the bandwagon — quite the opposite.
In his usual feisty manner, Bertelli said that back within the ‘90s when he began constructing the network of plants that has grown in time to comprise 24 industrial facilities, of which 21 are in Italy, he was challenged by popular opinion. He recalled that he was told then that his strategy “didn't make sense, and folks wondered why I'd not simply turn to...
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