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Influence Tag

31 Oct

Nadège Winter to Head Creative Influence Strategies at Chanel

by Beautifaire101
Beauty, Featured
Nadège Winter to Head Creative Influence Strategies at Chanel
PARIS – Chanel Beauty has appointed Nadège Winter to the role of director of ideation and artistic influence strategies. The role is throughout the influence and brand engagement department of Chanel Beauty, based in Paris. Winter spent the last 15 years working as an independent consultant and entrepreneur. A year-and-a-half ago, Chanel redefined its ambition concerning influence and brand engagement. “In an industry undergoing substantial growth and transformation, the goal of creating a dedicated influence and trend engagement team is to introduce and amplify latest dimensions to the longterm vision of fragrance and wonder by imbuing it with much more meaning and a positive, unique ethos,” Blandine Velin, international head of influence and brand engagement at Chanel, said in a press release posted on...
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26 Dec

I Need Two Pair: Nelly Is Crediting His Cultural

by Beauty Tips
Nails, Featured
I Need Two Pair: Nelly Is Crediting His Cultural
Nelly rapped “I would like two pair” in his 2002 hit Air Force Ones, which declared his love for the classic Nike shoe. Now nearly 20 years later it’s being reported that he believes his song is the rationale for significant uptick in popularity and price of the classic piece of footwear. “Everybody that got Nike shoe deals should be thanking us straight away,” he said in an interview with Complex’s Sneaker Shopping series. “We opened Nike’s eyes to numerous that. At the moment, they weren’t doing it. They were principally on some ‘they’re gon’ win regardless.’” For a long time, the Air Force One was the signature shoe for the rapper, and even snagged the brand as a reputation sponsor for his Nellyville...
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5 Sep

Designers With ‘Influence’ Have the Edge

by Beautifaire101
Fashion, Featured
Designers With ‘Influence’ Have the Edge
Virgil Abloh broke the mold by way of the skill set a creative director can — and will — possess. The late designer, the mastermind behind the Off-White brand and Louis Vuitton’s explosive menswear business, has turn out to be a number one role model for fashion students along with his multidisciplinary, inclusive and community-minded approach to fashion, in response to Valérie Berdah-Levy, director of Istituto Marangoni’s Paris school. Equally popular is Japanese streetwear pioneer Nigo, now the creative director of Kenzo. Berdah-Levy explained that he's a multihyphenate with tentacles that stretch into music production, industrial or graphic design and DJing, like Abloh did as well. “Students love multicreative minds and abilities who should not only fashion designers but have many passions,” she...
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