27
Aug
Influencer Tag
Darphin and Ladurée are bringing a little bit of Paris to Recent York’s SoHo neighborhood.
Partnering for “Darphin on the Ladurée Marchè,” the skin-care brand and the French restaurant and bakery are hosting an influencer event that is supposed to mimic a typical Parisian market. On the event to be held Tuesday, the garden at Ladurée’s SoHo location will probably be transformed right into a marketplace with booths of farm-fresh vegetables, fruit and flowers, in addition to a number of latest and best-selling Darphin products.
“The inspiration got here from this beautiful French moment of going to a market on a spring day and experiencing it the way in which a Parisian woman would,” said Ali Wente, vice chairman and general manager...
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Out with so-called “girl math,” in with beauty math — Rachel Wiseman‘s version, a minimum of.
With a fledgling investment banking profession on one hand and a love for beauty on the opposite, the content creator — who splits her time between Toronto and San Francisco — is carving out her own lane on TikTok by breaking down the worth versus value of the platform’s most-loved beauty products.
Summer Fridays‘ recent Dream Lip Oil, which retails for 35 Canadian dollars and comprises 0.15 fluid ounces of product, nets out at roughly 233 Canadian dollars per fluid ounce, she deduces in a single recent video that garnered 450,000 views.
“Now that number, in isolation, means nothing,” she continues, shifting focus to...
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Skincare is having a social media moment.
Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr.
“Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact.
“A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...
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